Partnership marketing, bringing a focus to brand and business growth

4Ps…or not 4Ps? That is the question
Nothing in life stands still - the rate of change can be hurtling, mind-boggling, dizzying; it can also be slow,[...]
The revival of vinyl
If someone asked you to spend a little time thinking about vinyl, the first words that may spring to mind[...]
Is honesty the best policy? ……….I think so!!!
In a small town on the Suffolk coast, quiet uproar has begun. What might have upset so many residents and[...]
Will Amazon dominate as a major sales channel in the automotive sector?
On the eve of Toyota’s most significant advertising campaign across Britain for its latest C-HR vehicle, the Japanese car manufacturer[...]
Marketing success: What do John Lewis, Brexit and Trump have in common?
At the K Consultancy, we believe the best marketing and advertising strategies involve a singularity of vision and message. Even[...]
Can you ever get good marketing activity out of a poor brief?
I was out with a couple of old work friends the other day and I found myself refereeing a debate[...]